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Home Advertising

FCB Ulka wins the creative mandate for Hamdard Laboratories

by MN4U Bureau
November 15, 2017
in Advertising, Featured
Reading Time: 2 mins read
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FCB Ulka wins the creative mandate for Hamdard Laboratories

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New Delhi: Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch.

Hamdard Laboratories, the 110-year old maker of iconic brands such as RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and a variety of Unani medicines, is in transformational mode. New product launches and extensions, innovative brand communication and digital forays are now the norm at Hamdard, with a clear objective of building bridges with the young consumers and millennials.

As part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands – RoohAfza, the recently launched ready to drink  RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’s Gurgaon office will lead this relationship.

Mansoor Ali
Mansoor Ali

Speaking on this, Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories, said, “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”

Rohit Ohri
Rohit Ohri

Commenting on the win, Rohit Ohri, Group Chairman and CEO, FCB India said, “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi, Joshina & Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”

Tags: Chief Sales & Marketing Officercreative mandateFCB IndiaFCB Ulkaflagship brandsGroup Chairman and CEOHamdard LaboratoriesJoshinaMansoor AliRoghan Badam ShirinRohit OhriRoohafzaSafiSualin

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