FCB Ulka won the creative mandate for Shoppers Stop and will be responsible for developing and executing all integrated marketing campaigns for the fashion and beauty omnichannel retailer.
The win comes after a long and intense pitch process featuring multiple agencies. FCB Ulka’s winning proposal was based on its understanding of the Indian consumer and its ability to create effective and engaging marketing campaigns. As part of the immediate creative mandate, the agency devised two campaigns for the brand – a brand film, and another for the private brand ‘Kashish’.
While Kashish, featuring actor Sanya Malhotra, speaks about new beginnings and trying new things this Diwali, the brand campaign featuring actor Rakul Preet Singh highlights dedicating time for our loved ones during the festival season with a ‘We Time Wali Diwali’.
Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication, Shoppers Stop, said, “We are excited to embark on this creative journey with FCB Ulka as our trusted partner. Their deep understanding of the Indian consumer and their ability to craft compelling marketing campaigns align perfectly with our vision for Shoppers Stop. With their innovative approach and expertise, we are confident that FCB Ulka will help us redefine the fashion retail experience for our customers. We look forward to collaborating closely and creating inspiring, fashion-forward narratives that resonate with our audience.”
Kulvinder Ahluwalia, CEO, FCB Ulka said, “We are thrilled to be awarded the mandate of building brand Shoppers Stop. It’s an iconic brand and a prescient early mover and literally defines modern fashion retail in India. And the pace and energy of our association is palpable. With campaigns for the flagship brand Kashish, followed by the rolling out of a Festive campaign, we look forward to working closely with the Shoppers Stop to create stellar fashion-forward communication across every point of the customer journey.”
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