Diwali is a time not just for festivities, but also to start something new. And in this very spirit, Shoppers Stop has unveiled its new Kashish collection and Diwali campaign ‘Tyohar Ki Nayi Kashish’.
Featuring brand ambassador and actor Sanya Malhotra, the campaign embodies the spirit of embracing the new. Throughout the brand film, Malhotra’s encourages those around her to do something new – be it a new style to decorate the house, or an alternative to crackers for children, or even welcoming a pet. In doing so, each time she introduces a fresh perspective to traditional Diwali celebrations, suggesting “Iss baar kuch naya karte hai”.
Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication, Shoppers Stop, said, “At Shoppers Stop, we are always trying to enhance our customer’s experience and provide them with something special. Our ‘Tyohar Ki Nayi Kashish’ campaign is a heartfelt celebration of life, a touching reminder of our special Diwali moments, and an inspiring guide on how to infuse each occasion with a special touch. Our brand-new festive collection has been carefully curated to honour those cherished moments that truly make Diwali special, weaving the fabric of love and togetherness into every thread and inspire people to try something new.”
Malhotra said, “Celebrating a festival is more than just about tradition; it’s about embracing style, looking and feeling your absolute best! Kashish’s Diwali collection elegantly combines the grace of tradition and the allure of modern fashion. I’m thrilled to be a part of Kashish’s Diwali campaign, ‘Tyohar Ki Nayi Kashish,’ in which we redefine festive elegance. The campaign shows us how we can make our festival unique by creating special moments around it.”
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