A significant milestone was reached in the build-up to the FIFA U-17 World Cup India 2017, which will take place across six Host Cities as of 6 October 2017, as FIFA has signed up with education technology firm Byju’s, NTPCand Dalmia Cementto the roster of National Supporters for the tournament. Apart from this FIFA has also signed Bank of Baroda, Hero MotoCorp and Coal India Limited.
Founded in 2007, Byju’s is India’s leading education technology provider and encourages children to “fall in love with learning”. Focused on creating personalised and engaging learning experiences with technology as an enabler, over 8 million students have so far taken advantage of the learning platform.
Byju Raveendran, founder and CEO of Byju’s – The Learning App, said: “We are excited to be a National Supporter of the first-ever FIFA World Cup in India. At Byju’s, we strongly believe in the holistic development of the student through both curricular and co-curricular learning, where sport plays an integral role. Football is fast gaining popularity in India among school students and this World Cup will increase it further.”
Speaking about signing up as a National Supporter for the upcoming FIFA tournament in India, NTPC Director of HR Saptarishi Roy said: “NTPC, India’s largest power-generating company, is excited to be part of the FIFA U-17 World Cup, currently the most eagerly awaited event in India. We are proud to be associating ourselves with football – the most popular sport in the world that symbolises youth and energy.”
Dalmia Cement Bharat Limited CEO MahendraSinghi said: “Dalmia is extremely delighted to be a part of the FIFA U-17 World Cup India 2017, the first FIFA tournament to be held in India. The event will help to enhance the future of Indian football. As a National Supporter of the event, it is a great opportunity for Dalmia to further our group’s vision of nurturing aspirations of young people in the country and help realise their true potential. This relationship is also important to us as we want to create pride among all stakeholders.”
FIFA Director of Marketing Services Jean-François Pathy commented: “FIFA is delighted to join forces with Dalmia, NTPC and Just like Byju’s, FIFA recognises the enormous potential of the younger generation. Having Byju’s support and that of the five other National Supporters is vital for a successful FIFA tournament, the development of football and also for the creation of a strong legacy for India.”
Following the signing of Byju’s and the previous agreements with Bank of Baroda, Hero MotoCorp, Coal India Limited, Dalmia Cement Bharat Ltd and NTPC, all six National Supporter slots for the FIFA U-17 World Cup India 2017 have now been filled.