Bangalore: India’s largest mobile gaming platform, Mobile Premier League (MPL), has brought on board acclaimed actor Tamannaah Bhatia of Baahubali fame, to endorse the brand. Tamannaah joins Indian Cricket Captain Virat Kohli, who recently renewed his association with MPL, as Brand Ambassador of the skill gaming platform. She will represent and endorse the brand across channels.
Tamannaah’s appeal across Bollywood and Regional Films and her diverse work resonate with MPL’s user base, which comes from all across the country and enjoys gaming on the MPL platform with its variety of gaming content. As a platform that helps users monetize their skills in gaming, MPL’s brand resonates with Tamannaah’s fame, built on her talent and hard work in the film industry.
“I am excited about being associated with MPL. In a short span, MPL has grown to become India’s largest mobile gaming platform that rewards skill and has impacted people across the country. I look forward to working with MPL,” said Tamannaah.
“We are pleased to have a celebrity of Tamannaah’s stature team up with MPL. Her work speaks for itself and we are excited about the prospect of this association. Tamannaah being the face of MPL across mediums is bound to resonate with our users and audience, especially in South India,” said Abhishek Madhavan, VP, Growth and Marketing, MPL.
MPL currently has more than 35 million users, with over 40 games on the platform. Ahead of the upcoming IPL, MPL now has 6 Cricket games, offering its users a wide choice.