International: Cannes Lions International Festival of Creativity, and MediaLink, the strategic advisory firm, have today announced the first curated roundtable discussions taking place at CLX – Connect. Learn. Experience. – the new initiative where brands can meet, learn from and partner with world leading content creators and entertainment experts.
Taking place during the Cannes Lions Festival, CLX participants can partake in a selection of curated roundtables that will provide compelling insightful learnings and ideas for the creation of successful content. The first sessions to be announced are hosted by Activision Blizzard, the iconic interactive entertainment company; NBCUniversal, the world-leading media, entertainment and technology company; and TikTok, a leading destination for short-form mobile videos. Their roundtables include:
- The Art and Science of Building Beloved Stories – Activision Blizzard
- The Power of Creative Storytelling. The Power of Comedy in Storytelling. Tell Me a Story: How to Break through the Noise and Form a Real Connection – NBCUniversal
- Authenticity wins: TikTok’s Formula for Success. Everyone is a Creator: Unlocking the Power of UGC – TikTok
Michael Kassan, Chairman and CEO of MediaLink, said, “The curated roundtables at CLX will give brands and agencies a window into the minds of the modern consumer. In intimate conversation with some of the best storytellers in the business, they’ll come away with a practical understanding of the magic that goes into content that captivates. It’s a special opportunity for knowledge-sharing that will keep powerful stories at the center of great, effective marketing.”
Louise Benson, VP Festivals, Cannes Lions, says, “This is a unique and unmissable opportunity to get up close and personal with some of the world’s leading content creation experts to learn from and be inspired to drive better experiences for consumers.”
CLX, designed around immersive and interactive experiences, takes place Tuesday 17 to Friday 21 June 2019 in Palais II during the Cannes Lions International Festival of Creativity. The first two days (Tues & Wed) will be an invitation only summit. CLX will be open to all Festival delegates on Thursday and Friday. Additional content creators and roundtable sessions will be announced shortly. To register interest visit here.