Mumbai : According to viewership data from BARC India for week 15, the Ninth season of the Indian Premier League (IPL) has opened with a moderate viewership and cumulative impressions of 145.75 million for the first seven matches across three channels – Sony Max, Sony Six and Sony ESPN.
Impressions are a measure of number of viewers at any given point of time during the telecast of the match. The seven matches were played between 9th to 15th April.
Incidentally, the highest rated match of the tournament in its first week was the clash between Royal Challengers Bangalore and Sunrisers Hyderabad, which managed 24.137 million impressions, or viewers, at any given point of time during the telecast. The opening game between Mumbai Indians and Rising Pune Supergiants rated a whopping 24,448 TVTs and a reach of 97 million viewers across India. The Match attracted 24.12 million impressions.
With its high reach, Sony Max remained the most preferred channel for viewers to consume IPL matches, followed by Sony Six and Sony ESPN.
During Week 15 for the period between 9th April to 15th April, Sony SIX delivered a total viewership of 243 Million, while Sony ESPN delivered 100 Million.
IPL 2016 opened with a cumulative reach of 218 million viewers in its first week. The opening 7 games rated 21033 avg TVT at an all India (Urban+Rural) level. Female viewership in the opening week was a staggering 98 million across India.
The IPL 2016 has made an incredible impression in its first week and firmly cemented its position as the leading T20 tournament in India. The tournament still rules the roost across demographics and geographies, strengthening the fact that it is a family inclusive tournament and living up to its ‘Ek India Happywala’ promise.
