Mumbai: BOMBAYDC has announced the appointment of Santosh Kumar as Associate Director – Business Growth & Partnerships (South), marking a strategic move to scale its presence in South India amid rising demand for enterprise digital products, commerce platforms and AI-enabled experiences. While the company has long worked with clients in the region, the increasing scale and complexity of product-led and commerce-driven mandates has prompted BOMBAYDC to formalise its expansion with dedicated leadership on the ground.
Santosh brings over 15 years of experience spanning business growth, digital product strategy, commerce, and UI/UX-led transformations across enterprise organisations, high-growth startups and design-led companies. His career includes associations with Amazon, CX100, Trivialabs, Nxtzeal and Monkey Funky Studios, giving him a strong blend of design, product and commercial expertise.
Over the years, Santosh has worked closely with enterprise leaders, founders and cross-functional product teams to drive high-value digital engagements across commerce platforms, websites, mobile applications and scalable digital ecosystems. He has led end-to-end account growth and strategic partnerships for marquee clients such as Amazon, Doha Bank and Analytic Edge, helping organisations translate complex business requirements into impactful and scalable digital products.
The appointment aligns with BOMBAYDC’s track record of delivering measurable outcomes across large-scale commerce and digital product engagements. To date, the firm has completed over 200 large-scale projects, with several delivering 20–50% improvements in outcomes and user satisfaction post revamp, and more than 85% client repeat business.
Based in Bengaluru, Santosh will focus on driving enterprise partnerships, building sustained revenue pipelines, and accelerating growth for BOMBAYDC’s digital product offerings across strategy, UI/UX and experience-led platforms.
Commenting on the appointment, Siddesh Pednekar, Partner & COO, BOMBAYDC, said, “We’ve consistently worked with South India-based clients such as Tata Communications, RMZ, Agilitas, Lotto and Uprio, an AI-powered edtech platform, and over the last year, demand from the region has grown significantly, especially in commerce platforms and AI-enabled digital products. Santosh’s appointment reflects our intent to move closer to these markets with local leadership, deeper collaboration, and long-term partnerships.”
Santosh Kumar, Associate Director – Business Growth & Partnerships (South), added, “BOMBAYDC has built a strong reputation for helping brands conceptualise, design, and scale meaningful digital products, especially at the intersection of commerce, AI, and experience design. South India today is where many of India’s most ambitious digital products are being built, and design plays a central role in that growth. I’m excited to be part of BOMBAYDC’s expansion journey and to help build enduring partnerships in this market.”
