Mumbai: Firstpost clocks the highest engagement numbers with a whopping 6.1 minutes average time spent per visit on the portal in October 2017, as per the recent comScore MMX report. The portal has recorded a consistency in the News/Information – General news category desktop traffic of 4.0 Million Unique Visitors (UVs) for the month, sitting amongst the top 5 leading Indian publishers in the space. Over the years, Firstpost has successfully kept its audiences engaged with its clutter-breaking, original and innovative content.
India’s largest and premier digital platform for news, analysis and opinion has shown a considerable progress in its Hindi language platform as well. comScore data MMX report reveals that Firstpost Hindi clocks an all time high with 5.7 average minutes per visit under the News/Information – General news category desktop, for the month of October. The portal’s quality content, expert analysis and innovative formats have come to be appreciated by readers across the board.
Commenting on the comScore October data, Editor of Firstpost, B.V. Rao said, “With just a little over half a decade behind us, the platform has grown by leaps and bounds. Our numbers stand in testimony to the level of quality delivered on the platform. In addition to expert analysis, insights, excellent writing and reporting, the platform also delivers powerful original content that caters to the different needs of our audiences. We will keep the momentum going and continue to do what we do best: keep our audiences engaged with quality content.”
Firstpost has a competitive edge in breaking views on real-time news. With a strong focus on politics, sport, business, technology and entertainment, it has now transformed its image from a niche portal to a more youthful, social, opinion-led destination, with considerable strength in social and shareable content. It reaches more than 7.5mn+ unique users per month on web and 7.5mn+ unique users on mobile.