New Delhi: Firstpost, yet again, clocks highest engagement numbers with an average time spent per user being 6.7 minutes per visit on its portal, as per a custom list of entities with at least 1 Million Unique Visitors, comScore MMX August’17 report. India’s largest and premier digital platform for news, analysis and opinion strongly holds its position of being the only portal where readers spend maximum time than any other English news website.
The digital arm of Network18 also, surpasses top media platforms by gaining a whooping 5.7 minutes per page per visit, ahead of news media platforms like The Times of India and Indian express.com among others. The data places Firstpost on top of the charts ranking #1 in the mentioned category.
Over the years, the news portal has expanded its trail and has attracted a large audience by bringing up innovative and clutter-breaking content. This year,‘Caraoke’ is the newest addition and it is one such example of original content curated by the portal. This property engages the audiences with celebrities, who share their personal experience while traveling in a car. The format has gained much appreciation from consumers across age groups.
Commenting on the comScore August data, Editor of Firstpost, B.V.Rao said, “Our portal has shown remarkable growth since its inception. It is the inclusion of innovative content series such as ‘Caraoke’ and other dedicated properties, which ensure that Firstpost stays ahead of the curve. The originality and variety in our offerings ensures that we reach a diverse set of people. I see this as one of the most imperative reasons for the consistent rise in traction on the platform. We look forward to delivering more interesting concepts to keep our audiences engaged, informed and entertained.”