- The web show is presented by Tata Salt, co-sponsored by Godrej Nature’s basket and Thryocare and Cloud Nine as knowledge partner
- The first episode of refreshingly original content with captivating and informative videos went live on 8th September’17
Mumbai: Firstpost, India’s largest and the premier platform for digital news, analysis and opinions, has been the front-runner in developing and curating innovative content for its audience. The digital platform has grown significantly in the past years and now, taking its expansive content portfolio a step further, Firstpost.com launched its first ever web show – 9 Months in collaboration with Tickled Media’s theindusparent.com – the largest online content and community platform for parents across Asia. 9 months, India’s first and only comprehensive web series is a one-stop destination that will answer all questions about pregnancy. Presented by Tata Salt, co-presented by Godrej Nature’s basket, Thryocare and Cloud nine as knowledge partner, the first episode went live on 8th September’17 and two new episodes will premiere every Friday on www.firstpost.com and on www.theindusparent.com
Meghna Pant, who is an expecting mother herself, will host the show. The series, 9 months will witness discussions on topics like what changes women can expect in their body throughout pregnancy, the necessary nutrition and exercise required, whether expectant mothers can travel, critical tests and medications to take among many more important topics and also bust myths that have been prevailing over the years. The show also features an enthralling ‘Cookout series’, where women are led through interesting recipes to tackle those pregnancy cravings.
Speaking about the launch, Azim Lalani, Business head, Firstpost says, “We at Firstpost consciously work towards generating high consumer engagement by delivering original and quality content to our audiences. Today, with the launch of 9 Months – India’s first and only comprehensive show, I feel certain that we will create a stronger connection with the audience especially expecting mothers. The strategy is to ensure that the original content itself becomes the driving force to garner traffic on the platform.”
The digital platform has emerged highest in audience engagement in the month of June’17 and there has been a 300% year-on-year traffic growth, according to comScore reports from June’16 – June’17.