Mumbai: Firstpost, amongst the top 10 Indian digital news publishers, has clocked in the highest engagement numbers with an average of 6.9 minutes per visit on its portal for the month of May 2017, according to the latest comScore MMX report.
The digital platform stands ahead of news media platforms like [M](U) The Times of India Sites, [P](U) NDTV and [P](U) Jagran Sites for keeping the audiences engaged for an extended period of time per visit. The portal is also one of the leaders in engaging visitors for an average of 1.5 minutes per page ahead of news media platforms likeThe Times of India Sites and [P](U) The Indian Express Group among others. These figures, based on a custom list of the top 10 sites by Unique Visitors for desktop, stand testimony to the strong preference of the audience towards the unique and innovative content on Firstpost.com.
Furthermore, Firstpost has achieved a total of 4.6 million Unique Visitors (UVs) for the month of May’17 and looks forward to an equally positive June ’17 comScore report.What sets the digital platform apart is that it serves as a one-stop destination for exclusive news content, in-depth analysis, minute-to-minute coverage of key events and niche lifestyle-based content.
Speaking on the success of platform, B. V. Rao, Editor of Firstpost, said: “Firstpost has emerged as the leader in keeping the audiences engaged on its portal through consistency backed by strong, innovative and original content. We employ a variety of social tools to push our content and reach out to a wider audience base. This has a direct impact on a visitor’s engagement with the platform which makes us aware of their behaviour across demographics. Emerging as one of the top 10 digital news publishers in the country, is significant of the fact that we are striking the right chord with our audience.”