Mumbai: Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series ‘9 Months’ – comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences.
The success of the series stands testimony to Firstpost’s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report.
The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers’ pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode.
In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women.
Speaking on the occasion, Azim Lalani, Business Head, Firstpost says “While others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.”