Mumbai: Fixderma, the dermatologist-prescribed skincare brand, has launched a youth-focused on-ground initiative titled ‘Pimple Police’—a creative campaign that turns skincare education into an engaging, interactive experience for college students.
As part of the activation, Fixderma’s ‘Pimple Police’—a team of trained promoters—are visiting 35 leading colleges across NCR and Mumbai, issuing playful ‘Arrest Warrants’ for Clear Skin. This lighthearted concept encourages those with healthy skin to maintain it and motivates those with acne to commit to achieving a clear complexion.
Through the campaign, Fixderma aims to spread awareness among young adults about safe, science-led skincare, while empowering them to make informed decisions for acne-prone and sensitive skin. The initiative positions skincare not as vanity, but as an essential investment in long-term health, confidence, and well-being.
Equipped with mobile skincare vans, the ‘Pimple Police’ bring dermatologists and Fixderma experts directly to campuses, offering personalized consultations, myth-busting sessions, and live demonstrations on effective skincare routines.
Shaily Mehrotra, Founder & CEO of Fixderma, said, “College is the stage where young people begin exploring skincare independently. With the ‘Pimple Police’ initiative, we want to reach them at that pivotal point—helping them make confident, informed choices and understand that skincare is not a luxury, it’s self-care for life.”
Anurag Sharma, Director at Fixderma, added, “‘Pimple Police’ is about simplifying skincare for the youth in a way that’s both educational and exciting. We’re creating conversations, not campaigns—encouraging students to understand their skin rather than chase trends.”
Dr. Anuradha, Dermatologist at Fixderma, shared, “Many young adults experiment with products without understanding their skin’s needs. Our sessions aim to debunk myths, guide them towards mindful skincare habits, and introduce them to safe, dermatologist-approved routines.”
The campaign is being executed in partnership with 245 Degrees Communication as the outreach partner.
