Former heads of art and copy at independent Infectious Advertising have joined hands to launch Human. The integrated agency was launched at an event on Thursday, July 27, 2023.
The agency has been conceived to create work that’s good for the people and the planet at large, say its founders.
“We have always been conscientious workers. And we want to keep that part of ourselves alive, no matter what. So, we etched that spirit into our baby’s name – to always remind us what we’re here to do,” they added in a statement announcing the launch.
The agency aims to follow a collaborative model, where it can partner with best-in-class talent for each brief.
“The goal right now is to create stunning work that reflects the ethos of Human. And we believe the collaborative approach will propel us in that direction”, added Raheja.
“In an age of data and algorithms, it’s important to remember that behind every click, there’s a human heart that’s beating – that is our holy grail,” said Khan.
Khan and Raheja collectively have over 25 years’ experience in advertising.