Mumbai : The Media ad sales outsource entity Fourth Dimension Media Solutions owned by a Chennai based SRM Group has in the recent past has positioned itself as a Premium Media Outsource entity with a 360 degree focus that goes beyond Television and explores in to Print, OOH, Radio, Digital and Events.
After establishing itself as a strong National player with a dominance in Regional News Space, Fourth Dimension has now chalked out an expansion plan to stretch its footsteps in National and International market with an array of new acquisitions.
The five years old Company with a strong sales team spread all over the Country is handling the sales for a handful of prominent Media Brands that Includes No. 1 Tamil News and Infotainment Channel Puthiyathalaimurai TV, Tamil GEC Puthuyugam, No. 1 Telugu News Channel V6 News, Kids HD Learning Channel Da Vinci Learning, business magazine Business India, Marathi Newspaper Saamna, the country’s largest cable aggregater Infinite Media, OOH for Chennai Central Railway Station and loads of events that is spread across the seasons.
Speaking on the Company’s expansion plans, Mr. Shankar, CEO, Fourth Dimension Media Solutions said, “We are set with strong sales team across all regions of India, Our COO is Mr. Bharath and along with him the South Market is headed by Mr Balakrishnan who are based out of Chennai, While the North is being headed by Mr Jayanta Sarkar based out of Delhi and Thyagaraj is based out of Mumbai and he is heading West region”.
“When we started of five years before with Puthiya Thalaimurai Magazine, we were looking very small with limitations, But after signing Puthiya Thalaimirai News Channel, which became No. 1 within 6 weeks of launch, we started growing big. The Successful completion of the Aircel Student Ambassador event in South was a major turning point in our progress as more and more brands started coming-in and the rest was a history”.
Fourth Dimension has recently signed No. 1 Telugu News Channel V6 News, which emerged as the new war horse in Telugu News Space ever since the launch of BARC Ratings and after the release of BARC Rural data, the Channel has further emerged as an undisputed leader. With the acquisition of News Channel Puthiyathalaimura in Tamil and V6 News in Telugu, Fourth Dimension is dominating the South India major News Markets.
“We have established ourselves as a complete Media Outsource entity with dominance in News and Infotainment Segment. We also have the ability to serve in all kind of Media platforms that includes activation events and Digital Media serves also. Apart from Regular event like PT Tamilan Awards, PT Sakthi Awards, we also did Drama Festival in South Market which was a hit and Three City tour of Cooking Legend Sanjeev Kapoor in Coimbatore, Cochin and Bangalore has proved our efficiency in activation of National-regional events. In Digital front we help our client by evangelising them to explore digital marketing by setting up their portals, doing SEO, SMM and managing their YouTube channels etc…” added Shankar.
Fourth Dimension has also ventured in to the Premium English entertainment segments by enacting legendary Actor Naseeruddin Shah’s stage play Einstein in various cities and the conducted the concerts of Rolling Stone.
Speaking on the company’s expansion plans Mr. Shankar said, “While we are emerging very strong in Regional News space, there are many national News Channels and Radio Stations are approaching us for exploring the specific market areas to increase their revenues from smaller markets that can generate larger revenues with phase III expansion in FM Radio. We are also discussing with a major player in HSM Market and in International front we are being approached by many International players and our pitch process are under progress with player from Srilanka, Malaysia and Singapore market also. We are also looking to associate with International channels that are beaming in India without a major resources to explore this market”.
Fourth Dimension was the only marketing outfit that has emerged as a successful entity without depending on any Sun Network programs. The Company had established itself as a one stop solution for standalone broadcasters, International Channels beaming in India and Regional News Broadcasters as they can’t afford to set up a strong sales force by opening offices in each and every metros and revenue markets in India.
Finally, Mr Shankar concluded stating that, “We have a clear practice of associating with creative and productive properties that will add value to each other and our clients, only then we can make it a successful and long lasting association”.