Chennai: Mobile & Digital has become a multi-channel marketing space, with strategies aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and applications.
Mobile and Digital space are disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.
Taking in account considering:
- 80% of internet users own a smartphone.
- Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time
- Google anticipates search queries on mobile devices to surpass desktop searches
- 65% of all email is first opened on a mobile device.
- 48% of users start their mobile internet sessions on a search engine.
- 56% of B2B buyers frequently use smartphones to access vendors’ content.
- 95% of adults primarily use their smartphones to access content/information.
Effective mobile & Digital advertising means understanding your mobile, Digital audience, designing content with mobile platforms in mind, and making strategic use marketing and mobile applications. And with the advent of Over the Top (OTT) with radical content, it is becoming much more competitive, and an ever-changing scenario in the way a common man is consuming media in days to come.
Mobile & Digital market is poised to attract the maximum advertising spend by Financial Year 2022, and is poised to become the 2nd largest segment after Television in INDIA. Is expected to attract the highest marketing spends among all Media Formats.
With smartphone penetration and low cost of data, and investment in Original Content, is all set to widen the scope of Mobile and Digital access, accentuated with demand from regional markets in INDIA.
After Fourth Dimension Media’s astounding success and overwhelming response of South India Media Summit 2019 , held on 9th August 2019 in Chennai , keeping up with the momentum alive is all set organise & host MOBILE & DIGITAL CONCLAVE, this time in Coimbatore on 27th November 2019 @ Residency Hotel, helmed by Shankar B – CEO & Bharath Vishwanathan – COO, Fourth Dimension Media.
The MO-DI conclave is to be graced by MEDIA PROFESSIONALS – DIGITAL PLANNING & BUYING EXPERTS, CREATIVE HEADS, OTT & DIGITAL EVANGELISTS, CTO’s, CONTENT CREATORS, INNOVATORS et al.
The speaker and panelist will have interactive platforms and freewheeling discussions, in-depth analogy on wide-ranging subjects
- Using Digital Media the Responsible Way
- Digital – Past , Present and Future
- South India and Digital Habits
- Decoding Digital – Going Regional
- South India – Land of Unlimited Opportunities
Shankar – CEO, Fourth Dimension Media said, “MO-DI Conclave in Coimbatore is to explore the depth of REGIONAL MARKETS, nationally. Which is why, we have invited the luminaries from Mobile & Digital Domain from ALL OVER INDIA to Coimbatore and give away their profound knowledge on varied subjects on forums. And it is for the regionals player to take this to their advantage, and imbibe the learning in the Mobile – Digital plans. And also for national players to discover the unchartered south / regional markets, MO-DI is going to be great platform for National and Regional amalgamation.”
For speaker opportunities: [email protected]
