Mumbai: FoxyMoron has collaborated with the acclaimed Famous Studios, to create India’s largest Digital Content Lab.
Video has become an integral part of digital and video formats are being championed by every digital platform today. The average Indian internet user views more video content than any other format, of which, most is on Social Media. Thus, the focus is to be able to efficiently and quickly deliver high quality video content by setting up a technology enabled production house that is also a high-end studio, making it possible to create and manage high volumes of video outflow.
FoxyMoron is a full service digital advertising and media solutions agency where tech geeks, creative mavericks and innovative storytellers create some of the best brand led activities in India. Famous Studios is one of India’s oldest & most acclaimed studios, that has varied interests in production, post production, animation and visual effects. It is a creative, innovative and experienced studio having the necessary tools and workflows for the execution & processing of all types of audiovisual content.
With their strategic partnership to create a high-end content lab, it will provide brands the flexibility to pick and choose customizable, personalized video content solutions. The lab will begin with amplification for FoxyMoron’s current brand partners, aiming to both the quality and the quantity of content solutions. However, it will be a full service content lab, which will also enable independent content creators to exploit the creative and technology resources of the studio, in addition the grounded studio infrastructure that the lab brings with it. The creator community will holistically benefit through the lab’s community development initiatives in order to ensure a unique experience for their consumers by amalgamating content, video production and technology.
This fully loaded lab is spread across 50,000 square feet and boasts of cutting edge technology to aid production, audiovisual, post-production and visual effects technology for content creators. The 360 degree approach offers content creators the comfort and flexibility to imagine and execute their projects, all under one roof.
Commenting on this collaboration, Suveer Bajaj, Co-founder, FoxyMoron said, “With our recent investments in the development of the content space, we feel that this partnership with India’s largest, oldest and most reputed studio will bring formidable change in the content arena. Famous’ technology and infrastructure coupled with FoxyMoron’s keen eye for creative and publishing will help give us a unique edge both for brands and publishers. Our distinctive initiative towards community development will now enable every content creator to leverage our pooled resources, resulting in an enhanced environment for the development of quality content. This initiative is largely built on the back of building tools and allowing the creator community to leverage the same in order to really open up the landscape with independent creators. Our initiative is to make this India’s largest Maker Studio that bridges the gap between talent, creators, producers, publishers and brands. We are excited to embark on this journey with the newly evolved avatar of Famous Studios and hope to do some significant work in the space of content creation and community development.”
“Content is the most crucial aspect of marketing today. After over 70 years in the industry, we’ve seen a lot of growth and are always looking for new ways to evolve. We are proud to take this leap ahead, with which we aim to give content a completely unique outlook and we are thrilled take our studio to the next level with FoxyMoron’s creative approach to achieve great new heights. Over the years, they have grasped an in-depth knowledge of content and creativity, which when amalgamated with our high-end technology, the possibilities are infinite! This partnership is extremely exciting and we look forward to an interesting and insightful journey ahead” said Anant Roongta, Director, Famous Studios commenting on this partnership.
Famous Studios has been at the forefront in introducing new technology and workflows for the audio & video content production industry since 1945. 2017 has been an exciting year for them with the launch of our state-of-the-art High Speed product packshot studio best suited for the FMCG, food and beauty industry. The setup comprises of the latest Phantom 4K Flex Global Shutter camera, High Speed lights from Arri and sets of macro and prime lenses. This entire setup is plug and play which makes it easy to churn out content in quicktime. In the first quarter of 2018, Famous will introduce India’s first ever international grade Motion Capture studio which will assist content creators from all spheres to access this technology, right here in the heart of Mumbai. The Motion capture technology will offer unique perspectives and capture movements of characters real-time which will help save time in post-production and help content publishers monetize effectively by releasing it sooner to the market. This technology will work best for gaming, ad Commercials and feature films.