Mumbai: FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic appointment of its first country head in India comes as a part of FreakOut’s strategic pan-Asia expansion plan. The appointment is crucial with India and South-East Asia being the priority market for FreakOut as a global marketing technology partner.
As the Country Head, Ashish’s primary role at FreakOut India is to lead and expand company’s operations in India and work together with clients on addressing their digital needs. Ashish will also be responsible for spearheading the in-country Go-To-Market strategy, driving revenue, strengthening key partnerships and developing agency relationships. Banking on India’s stupendous digital growth and penetration, FreakOut is expected to bring some critical new offerings in the market to complement its innovative mobile marketing services.
With a career spanning over 10 years, Trivedi has held multiple senior positions at leading organizations like HT Media Pvt Ltd., Monster India and Taboola in the past. In his previous role at Taboola, Ashish was instrumental in setting up its India business where he primarily led the Go-To-Market strategy, client development and partnerships.
Commenting on the appointment, Narayan Murthy Ivaturi, VP FreakOut Holdings, said, ‘‘Strategically, India is an important market for FreakOut. In an ever-evolving high paced digital environment, we constantly expand our native advertising capabilities by adding new products and features to better meet our clients’ business goals. In India, one of the new products that has recently been added to our roaster is in-app Video. With Ashish’s caliber and background, we hope to scale new heights in India and make it the leading market in our APAC story. We trust he can deliver fast results for FreakOut’s clients. We are very happy to have him on board and I believe the team is now ready to capture the market and be the client’s first choice in India.’
Speaking about his new role, Ashish Trivedi, Country Head, FreakOut India, said, “It is my privilege to join FreakOut’s team of diverse experts. India’s digital market is growing phenomenally, and exciting opportunities lie ahead for us to become a preferred partner to our clients by offering the range of relevant marketing technology solutions across digital ecosystems through the effective use of media, technology and content.”