FremantleMedia is introducing a new brand name and identity: Fremantle. As of September 10, the company will be operating as Fremantle. FremantleMedia will continue as the corporate entity, while the new Fremantle brand will be rolled out as the trading name across all on- and off-screen assets, including program end-boards, websites and offices around the globe.
The company has not updated its brand identity since it was created as FremantleMedia in 2001 and the globe logo was adopted.
The new brand was created in collaboration with brand agency venturethree.
Jennifer Mullin, CEO of Fremantle, said: “This is such an exciting moment for me and all of us at Fremantle. Credit must go to my predecessor Cecile Frot-Coutaz and the teams from across the business who have worked tirelessly over the last year to find the right expression of what it means to be part of the Fremantle family. We work with the best creatives in the business, all of whom take enormous pride in their work, which in turn inspires and impacts millions of people around the world. We are all connected by these acts of creativity, all part of one global team—and this new creative signature is a bold way of putting our own unique mark on everything that we do.”
Grant Dickson, creative director of venturethree, said: “When we started working with Fremantle, we learnt that creativity was at the heart of everything they do. They don’t just want to do the best work, they want to be the ‘home’ for the best creative talent.
We wanted to capture that ambition with a brand identity that is human, brave and confident. Conceived as a creative signature, the new identity sits comfortably alongside cutting-edge content, reminding us of the quality and imagination of the people behind it.”