Mumbai: Freshbox Media has bagged mandate for MilkLane, India’s first industrial-scale high-quality milk collection and supply platform focused on transforming the supply chain in the world’s fastest growing dairy market.In 2017, they introduced a consumer pack of milk that is toxin and antibiotic safe and ensures purity and quality.
Speaking on the win Founder of Freshbox Media Ms.Kajal Kothari said, “We are honoured to partner with MilkLane in their journey to provide healthy, pure and safe milk for India. They have anefficient process of milk collection,where it comes directly from the farm to your table with 40+ quality checks including tests for toxins and antibiotics. They also have experts in place to monitor the nutrition & health of the cattle which plays a significant rolein generating pure quality milk. We are looking forward to position them in a competitive dairy market by leveraging the power of digital & social media platforms.”
Milklane has its own unique way for generating toxin safe milk, as they provide in-house formulated high-quality feed to the cattle & guide the farmers on managing nutrition and monitoring health of cows. The network of village level chilling units enables cooling of the milk within 45 minutes of milking to avoid any spoilage. They plan to introduce more dairy products in the future.
Mrs.Nikita Chavan, Marketing Head MilkLane India added “We are proud to be associated with Freshbox Media as the digital media & creative partner as they have a very creative & energetic team. Their strategic approach aligns with our vision & mission we foresee for the future. Their past work, designing aspects & sharp planning made us choose them for our overall endeavour. We are looking forward and are excited for our association with the Freshbox Media Team.’’
