Bangalore: FreshMenu have recently launched their Sugar-Free Lava cake in a jar with their ‘Earn your Lava’ campaign. The concept behind the campaign is to earn a guilt free dessert post your workout.
What is the “Earn your Lava” campaign”? : Launching their Sugar Free Lava Cake in a Jar, FreshMenu issued a fitness challenge, where they are giving away 50 jars to those who take up the #30PushUpChallenge!
Consumers have to post a video of them doing 30 pushups, tag 3 of their friends to participate and earn their free Sugar Free – Lava Cake in a jar.
The challenge has amassed a viral storm across social media and have received over multiple entries. Patrons of FreshMenu have been sharing creative and different variations of their Pushup videos to earn their Lava. The campaign has received over 700 plus number of entries and still going strong.
Commenting on the campaign, Rashmi Daga, Chief executive Officer and founder of FreshMenu.com, said “The whole concept behind creating this campaign was to kickstart a fitness movement where our consumers would have to earn their guilt free treat. Here at FreshMenu we are always trying to find creative and exciting experiences to engage with our audience to express their love for food”
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The new fitness goal in town – #30PushUpChallenge. Do it yourself and nominate 3 more friends of yours to do it! Stand a chance to win our SugarFree Lava Cake in a Jar! … Do 30 PushUps and earn your Lava stripes! #30PushUpChallenge Launching the SugarFree Lava Cake in a Jar! And guess what? We're giving away 50 jars to those who take up the #30PushUpChallenge! Send us a video of you doing 30 pushups, and we'll connect with you to ship you the SugarFree Lava Cake in a Jar! We will try to make exceptions if your attempt seems genuine to reach close to 30 as well. So don't exert yourself 💛💛 Knee pushups may count too, so don't stop yourself from participating. Go for it 😁 How to participate – Shoot your video > Upload it in your stories or your posts > Tag FreshMenu handle > Use hashtag #30PushUpChallenge Get your Lava flowing and do the pushups! T&C apply. #Contest #ContestAlert #Challenge #Pushups #Fit #FitWithFreshMenu #Fitness . . . . T&C 1) Try to maintain the right posture 🙂 It won't be easy, but earn your lava stripes! We'll be lenient to effort, don't worry if you can't do 30. 2) Tagging your friends will help you win brownie points! 3) We will be contacting the winners through DM to ship the Jars. Winners are chosen by a panel of in-house experts who will observe posture, description, your entry number amongst other things 4) By participating, you give FreshMenu permission to share, reshare your entry video, post on its handles. In case you don't want it to be shared, please write to us via DM. 5) Please consult your physician in case of any medical ailments before participating in the contest. We won't be responsible for any incidents/injuries due to participation. 6) FreshMenu reserves the right to choose winners, disqualify entries and change, update or cancel the contest at it's own discretion. 7) Valid in FreshMenu serviceable areas of Mumbai, Delhi, Gurgaon and Bengaluru