Mumbai: The Food Safety and Standards Authority of India (FSSAI), under the Ministry of Health and Family Welfare, has invited pitches from PR and social media agencies for a three-year integrated communication mandate valued at ₹35 crore.
According to the bid document, the mandate covers public relations strategy, media relations, event management, press outreach, media monitoring, and corporate communication. On the digital front, agencies will be tasked with social media content creation, campaign management, content moderation, helpdesk support, analytics, and internal capacity-building.
FSSAI has set stringent eligibility criteria—agencies must demonstrate a minimum average annual turnover of ₹50 crore over the past three years and possess at least five years of relevant experience. Both MSME and startup exemptions on turnover or experience have been excluded.
A pre-bid meeting is scheduled for August 25, 2025, at FSSAI headquarters in New Delhi. The submission deadline for bids is September 3, 2025 (1:00 pm), with technical bids opening the same day. Evaluation will be conducted through a Quality and Cost Based Selection (QCBS) model, with a 70:30 weightage between technical and financial scores.
For social media deliverables, the selected agency will manage platforms including Facebook, Instagram, Twitter, YouTube, and WhatsApp, and is expected to produce up to 45,000 photographs and 1,500 short videos over the contract period.
The tender specifies an Earnest Money Deposit (EMD) of ₹10 lakh and a performance bank guarantee of 5% of the contract value.
