Tuesday, June 6, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Future Generali’s #AapkiHealthMereLiye Campaign by AdLift reaches 17 Mn people

by MN4U Bureau
June 21, 2018
in Featured, Marketing
Reading Time: 2 mins read
A A
Future Generali’s #AapkiHealthMereLiye Campaign by AdLift reaches 17 Mn people

Share Share ShareShare

New Delhi: Future Generali India Life Insurance’s latest digital campaign #AapkiHealthMereLiye released on account of Father’s Day last week, has garnered a tremendous response making the initiative a huge success. The video released on social media platforms was considered as one of the best videos released on the special day while reaching out to 17 million people. With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. AdLift, a global digital marketing agency was appointed by FGILI to handle their social media account executed the campaign making it a massive success on all social platforms.

The hashtag #AapkiHealthMereLiye was launched on June 14th on Facebook, YouTube and LinkedIn to attract focus towards the Father’s Day video created by Future Generali India Life Insurance. Another hashtag #PromiseToMyChild was created to record the responses of fathers on this video June 15thonwards. By the end of the campaign on June 17th, a total of 3.9M views and 1.8M views were received on Facebook and YouTube respectively. Also, a whopping 2.5K people liked the video, and 16k people shared it as well fueling the overall victory of the campaign. More than 1200 fathers responded to the #PromiseToMyChild hashtag by giving a promise related to his health.

Rakesh Wadhwa

Rakesh Wadhwa, Chief Marketing Officer, Future Generali, said, “The insight behind this campaign was that Fathers have an aura of ‘invincibility’ around them. Fathers are supposedly the superheroes having special powers to solve all problems. Through this film #AapkiHealthMereLiye, we have made an attempt to communicate the vulnerability they face. As seen from the child’s perspective, her superhero dad has everything but time for his own health. So, to make this Father’s Day truly special, she comes up with a creative way for her superhero dad to make a promise of his health for the whole family. As the video was created for digital medium, it was very important that it should get channelized perfectly. We are happy with the way AdLift executed the whole campaign.”

Prashant Puri

Prashant Puri, Co-Founder & CEO, AdLift, said, “We knew this video had potential. A strategic approach was followed for both the hashtags to reap maximum benefits out of them. Once #AapkiHealthMereLiye reached a desired and significant number of people, we shifted our focus on the second hashtag – #PromiseToMyChild. Our planned approach for both the hashtags helped us in measuring the interest of the people towards the campaign. We are happy that the campaign helped FGILI reach the desired audience while influencing many people across the country.”

Tags: #AapkiHealthMereLiye#PromiseToMyChildAdLiftChief Marketing OfficerCo-Founder & CEOFacebookFuture GeneraliPrashant PuriRakesh Wadhwa

RECENT POSTS

PepsiCo India transforms waste workers into waste professionals
Featured

PepsiCo India transforms waste workers into waste professionals

June 5, 2023
0

PepsiCo Foundation, along with Recity Network & Mathura Vrindavan Nagar Nigam, launched ‘Purna – Unnati ki Sajhedaari’ initiative last year....

Read more
Wavemaker India retains media mandate for Pernod Ricard India
Advertising

Wavemaker India retains media mandate for Pernod Ricard India

June 5, 2023
0

Wavemaker India, the media agency of GroupM, has retained the media mandate of Pernod Ricard India, following a multi-agency pitch....

Read more
Malini Parthasarathy steps down from The Hindu board
Featured

Malini Parthasarathy steps down from The Hindu board

June 5, 2023
0

Malini Parthasarathy has resigned from the board of The Hindu Group Publishing, citing a narrowed scope for her efforts and...

Read more
Star Gold brings WTP of Yash Raj Films’ Pathaan on 18th June
Featured

Star Gold brings WTP of Yash Raj Films’ Pathaan on 18th June

June 5, 2023
0

Star Gold is all set to present the world television premiere of Yash Raj Films’ Pathaan, on 18th June at...

Read more
Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy
Advertising

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023
0

Publicis Worldwide India (PWW), a part of Publicis Groupe India, has appointed Sumant Bhattacharya as its Executive Vice President, Strategy. ...

Read more
GREY group India appoints Ankit Mathur as the Group Creative Director
Featured

GREY group India appoints Ankit Mathur as Group Creative Director

June 5, 2023
0

GREY group India has announced the appointment of Ankit Mathur as the Group Creative Director. Mathur will be based in...

Read more

LATEST NEWS

Wavemaker India retains media mandate for Pernod Ricard India

Wavemaker India retains media mandate for Pernod Ricard India

June 5, 2023
Malini Parthasarathy steps down from The Hindu board

Malini Parthasarathy steps down from The Hindu board

June 5, 2023

ANALYSIS

APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report
Analysis

APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report

June 5, 2023
0

Trend forecasting platform, WGSN has revealed five pillars and priorities specific to Gen Z consumer behaviours in Asia Pacific, amid...

PEOPLE

Malini Parthasarathy steps down from The Hindu board
Featured

Malini Parthasarathy steps down from The Hindu board

June 5, 2023
0

Malini Parthasarathy has resigned from the board of The Hindu Group Publishing, citing a narrowed scope for her efforts and...

Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023

MARKETING

Shikhar Dhawan invests in TagZ Foods, becomes brand ambassador
Featured

Shikhar Dhawan invests in TagZ Foods, becomes brand ambassador

June 5, 2023
0

TagZ Foods, a Bengaluru based urban snack brand has announced that it has roped in Indian cricketer Shikhar Dhawan as...

Subscribe to Newsletters

ADVERTISING

Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy
Advertising

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023
0

Publicis Worldwide India (PWW), a part of Publicis Groupe India, has appointed Sumant Bhattacharya as its Executive Vice President, Strategy. ...

5W1H bags creative and digital mandate for Roche Diabetes Care’s Accu-Chek

5W1H bags creative and digital mandate for Roche Diabetes Care’s Accu-Chek

June 5, 2023
APAC Effie Awards 2023 announces 111 Finalists

Indian agencies bag 16 finalists at APAC Effie Awards 2023

June 5, 2023

PRINT

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand
Featured

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand

May 30, 2023
0

Dainik Bhaskar, a regional daily newspaper, has launched in Mumbai and has appointed Concept, an Independent Integrated Communication agency, to...

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.