Bengaluru: FWD by Myntra, a GenZ fashion and lifestyle destination, has launched an innovative and witty campaign featuring chess legends Vishwanathan Anand and Gukesh Dommaraju. The ad film blends humor, pop culture, and bold fashion, perfectly showcasing the latest GenZ collection on FWD.
The campaign portrays Anand seeking Gukesh’s guidance to connect with GenZ, leading to hilarious moments, including Anand mispronouncing “skibidi” as “kabaddi” and attempting a quirky Michael Jackson move. Gukesh humorously suggests that while mastering GenZ lingo may be challenging, FWD’s trendy outfits can help Anand connect with the younger generation.
Set against a vibrant backdrop, the video highlights the generational chess legends in lighthearted banter. Gukesh, flaunting a chic FWD outfit, humorously flexes his achievements, prompting Anand to outdo him with a subtle “I have five world championship trophies—do you want to touch four more?” Their conversation continues with playful exchanges about tattoos and the pronunciation of FWD, ending with Anand confidently embracing his new GenZ-inspired look.
Sunder Balasubramanian, CMO of Myntra, shared, “With this campaign we intended to tap into the incredible surge of interest in chess, especially among Gen Z, fueled by popular streamers, comedians, and the impressive achievements of young players like Gukesh – one of the youngest to achieve grandmaster status. We also know that Viswanathan Anand’s influence resonates strongly with younger audiences. This campaign brings these two iconic chessmasters generations together to highlight how FWD by Myntra helps you look your freshest and best. FWD is all about keeping Gen Z ahead of the curve in fashion, and what better way to showcase that than by partnering with icons who embody both timeless appeal.”
FWD by Myntra has rapidly established itself as a GenZ favorite, doubling its customer base to over 16 million in just a year. Offering a curated collection of over 1 lakh styles, including 75,000+ trend-first designs and 2,500 weekly drops, FWD caters to every GenZ fashion need. From oversized tees and cargo pants to co-ord sets and partywear, FWD empowers young shoppers to experiment boldly and make unforgettable style statements.
Creative Credits:
Agency: Braindad
Writer & Director: Vishal Dayama
Producer: Devarsh Thaker
