Mumbai: FX India has partnered with Havas Media India and wowed and engaged Doctor Who audiences in India through November making the 23rd a super memorable day in their lives!
Doctor Who, the world’s longest running sci-fi show which premiered on BBC, November 23, 1963 has Whovians (fans), across the globe. Every year, The Doctor’s birthday is celebrated as TARDIS Day named after his Time Machine/Spacecraft and is one of the biggest events of the year for every Whovian.
Doctor Who being one of the most appreciated shows on social media, FX India wanted to do something special for the Indian Whovians. What better way than a digital one-on-one with The Doctor himself – Peter Capaldi! Whovians could ask ‘that’ one question they always wanted to; and the contest winners would have their answer.
The ball was set rolling by informing active fan clubs on Facebook that something big was coming their way. Keeping true to the show’s legacy they were informed of a chance of being a part of the next best thing to a ‘Companion’, a Doctor Who sidekick. This was done on Twitter as well.
The tremendous response had fan clubs in the teaser stage actively sharing content as discussions ensued! The engagement for 24 hours from the first teaser was more than the previous 10 days put together. Further, Whovians shared the customised activity collateral. On Twitter, #AskDoctorWhoOnFX flooded itself on timelines everywhere with over 700,000 impressions in just 3 hours.
Enthusiastic Whovians asked a total of 108 questions on Facebook & Twitter!
To make sure that Peter Capaldi could answer as many fans questions as possible, a shortlist with the most frequently asked questions was drawn up – Peter’s opinion on something or the telling of his experiences.
The questions were answered on air and digital on TARDIS day, November 23, 2015. The day was made extra special by holding an online contest for fans as a throwback to the 52 years of Doctor Who. This received an enthusiastic response from eager fans such that #TARDISdayOnFX – trended for over 16 hours on a national scale, trumping even the hottest topics of the day!
The celebrations saw #TARDISdayOnFX gather over 21.5 million impressions with over 7,000 tweets from 400+ contributors.
While this was happening on digital, on-air #TARDISdayOnFX was celebrated by airing The Doctor Series 9 marathon.