The jury process to arrive at national winners in the Medianews4u.com GameChangers 2022 has been completed.
Four nominees were selected in each category with suggestions from stakeholders across advertising, media and marketing.
An eminent jury panel was then asked to pick their top two in each category and reason why. On the basis of their picks, one winner in each category will be awarded.
The panel which helped arrive at one winner in each category included:
- Mr. Karthi Marshan, Ex-President and CMO, Kotak Mahindra Bank
- Mr. Anantha Narayan, Founder, Albert Dali Branding
- Mr. LV Navaneeth, CEO, THG Publishing
- Mr. Amer Jaleel, Ex-Chairman, MullenLowe Lintas Group
- Mr. Anil Nair, Founder, ASN Growth Consulting.
- Mr. V Umanath, Editor-in-Chief, MediaNews4u.com
The panel was encouraged to assign equal weightage to:
- Pioneering nature of achievement/s in 2022 (treating achievements of the brand as those of the nominee);
- Scale of achievement and recognition earned;
- Contribution of individual nominee to industry and larger ecosystem – including industry associations, social causes; and
- Achievement/s against odds – the tougher the challenge/s, the higher the score.
Winners will be awarded at a ceremony on 31st May 2023 alongside national Lifetime Achievement Award and Social Impact GameChanger awardees, and winners in multiple regional categories.
