Mumbai: The captivating sporting spirit of the cricket season is garnering eyeballs amongst viewers in India. With this in mind, Hollywood channel MNX has launched the very innovative MNX Super League chat bot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.
An immersive, novel gaming experience, the chat bot has already become a runaway success with the youth, garnering over 2.5 lakh interactions and an average of 10 minutes time spent per user.
This artificial intelligence based gamified chat bot brings back nostalgia associated with book cricket. It adds to the layers of Xcitement by bringing witty characters like NavBot Singh Chatstri and some hard-hitting sledging, in addition to fun interactive games for which viewers can win exciting goodies and merchandise LIVE.
Thanks to this, the MNX Super League property on television has already seen a 24% increase in GVTs, indicating an overall positive impact. The MNX chat bot has also seen repetitive usage by the youth, proving that it, indeed, connects with young cricket lovers.
Conceptualised along with Carpe Diem Social Media Solutions, this first of its kind chat bot is unique in terms of its idea and execution. MNX Super League airs weeknights at 11 PM.