New Delhi: Gas-O-Fast, an ayurvedic antacid brand by Mankind Pharma, has roped in Rakesh Bedi and Guddi Maruti in its new campaign. Through this campaign, the brand drives the importance of Gas-O-Fast as a companion to enjoy acidity-free occasions with a Gas-O-Fast active Jeera sachet.
The video campaign has been launched in five different languages – Hindi, Punjabi, Bengali, Marathi, and Gujarati, where the antacid category has the maximum share. Rakesh Bedi is a very well-known face in the film and television industry for his comic timing and Guddi Maruti is known for her versatility in the industry.
The video uses the narrative of a couple who is excited to enjoy their anniversary by cooking and eating homemade delicacies and adding Jeera in every meal as its active ingredient, to ensure there is no stoppage to the celebration. Gas-O-Fast is their true companion to keep away Acidity, gas, and indigestion.
The video will be run across digital and social media platforms, garnering massive reach and frequency.
Talking about the campaign, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said, “Gas-O-Fast has always been instrumental in adopting the regional route to connect with every segment in society & speak to people in the language they prefer. The idea behind the regional strategy is to establish a direct connection with the audience through personalized content. This new campaign with Rakesh Bedi and Guddi Maruti does exactly that, where we aim to reach out to every segment of our multilingual audiences.”
The brand has brand ambassadors like character actors Saurabh Shukla who are known for their performances in the Bollywood industry and have been made the face of the brand. As regional brand ambassadors, we have Biswanath Basu in the east and Brahmanandam in the south. For brands like Gas-O-Fast, character actors make a direct connection with the consumers and can relate with them intently.
Gas-O-Fast is an ayurvedic antacid brand having the goodness of real Jeera and real Ajwain. Through this campaign, the brand wants to reach out to consumers who are more inclined towards ayurvedic remedies against acidity, gas, and indigestion.
In the last one and a half year, Gas-O-Fast has witnessed tremendous upsurge in revenue, with a 100 percent growth in varied markets. Going by the numbers, the average sale of Gas-O-Fast sachets approximately counts over 1 Crore every month. The brand is quite optimistic that the numbers will increase further due to the rising demand in the market.