According to TAM AdEx- Quarterly Advertising Report on Television for Jul-Sept’23, ad volumes witnessed growth of 5pc in Apr-Jun’23 and 1pc in Jul-Sep’23 compared to Jan-Mar’23. Also, Jul-Sept’23 observed de-growth of 4pc in TV ad volumes compared to Jul-Sep’22.
Among the Top 10 Sectors, ‘Food & Beverages’ retained its top position covering 1/4th of ad volumes. Auto sector observed positive rank shift. Banking/Finance/Investment entered the top 10 list of sectors during Jul-Sep’23 compared to Apr-Jun’23. The top 10 sectors together added 89pc share of ad volumes in Jul-Sep’23.
The Top 10 Categories collectively added 33pc share of ad volumes on Television advertising during Jul-Sep’23. Top two categories maintained their rankings compared to Apr-Jun’23. Biscuits, Tea and Mosquito Repellents were the new entrants in the top 10 list. Washing Powder/Liquids, Milk Beverages and Shampoos observed positive rank shift.
Among the Leading Advertisers, Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. The top 10 advertisers contributed 49pc share of ad volumes on TV advertising during Jul-Sep’23. Britannia Industries and Nestle India entered the top 10 list and secured 9th and 10th positions respectively.
The Top 10 Brands together accounted for 10pc share of ad volumes on Television advertising in Jul-Sep’23. Out of the top 10 brands, five of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, five of the top 10 brands belonged to Personal Care/Personal Hygiene sector during Jul-Sep’23.
In the Top Growing Categories, 185+ categories registered positive growth. Milk Beverages saw highest increase in ad volumes resulting in 30pc growth followed by Ecom-Online Shopping with 76pc growth during Jul-Sep’23 compared to Apr-Jun’23.
Among the Top Channel Genres, GEC and News added 56pc share of ad volumes in Jul-Sep’23. GEC and Movies genre witnessed minor rise in percent share of ad volumes compared to Jan-Mar’23. News and Kids genre share was maintained throughout all three quarters. The top 5 genre together contributed more than 90pc share of ad volumes in each of the Q’1, Q’2 and Q’3 of Y 2023.
Feedback: [email protected]
