London: Within three years of its inception, the Health and Wellness Practice at Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has won the Best Campaign in Public Sector for Immunization Technical Support Unit’s (ITSU) One Shot Against Seven Deadly Diseases at the PR Week Global Awards held in London on 11th May. The Ministry of Health and Family Welfare (MoHFW), Government of India, and the Public Health Foundation of India (PHFI) established the ITSU jointly
Sheena Sharma, Chief Health and Wellness, Issues and Crisis and, Client Studio said, “We are delighted to accept this award as recognition of the work done by our teams and our client. Working on such a large-scale immunization campaign by itself was a great learning and a rewarding experience for us. Winning awards at a global level is indeed a special honour and I am extremely proud of the creativity, passion and hard work put in by our teams in successfully pushing the boundaries of communication. This award is truly special as it is a testament of our integrated efforts, with public relations, content and digital teams working seamlessly to deliver a high-impact campaign.”
The coveted PR Week Global Awards honour transformative communications work that build brands, establish trust, and enable the growth of international enterprise. This win for Genesis Burson-Marsteller was a combination of great work put in by the public relations practices and Centres of Expertise, with the coming together of the Health and Wellness Practice from public relations, the GBM Content & Design Bureau and GBM Digital Studio—making it an integrated win for the consultancy.
Hemali Bhutani, Managing Partner and Team Lead PHFI – Health and Wellness Practice, Genesis Burson-Marsteller said, “What makes the victory sweeter is that this campaign actually served one of the biggest public health programs globally, that continuously strives to save children in the remotest corners of the country. The campaign has brought the routine immunization in the country to the forefront all over again. My team and I are honoured with this recognition and thankful to the jury for considering it.”
The PR Week Global award adds to PHFI’s wins at PR Week Asia Awards and Fulcrum Awards in 2016.
An industry that is witnessing an increasing consumer interest and spend, a huge untapped segment and an evolving regulatory environment, Health & Wellness is clearly a sunshine sector. However, it is also a sector where influencers play a crucial role and trust is a major concern. The Health & Wellness Practice, which was set up in February 2014, has specialist communicators who are uniquely qualified to help clients navigate the complex healthcare landscape.
Genesis Burson-Marsteller also made the shortlist at the PR Week Global Awards in the Corporate and Social Responsibility category with the Music For A Cause campaign for Genesis Foundation.