• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, April 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Marketing

Gillette launches the new Guard 3, with three blades for an improved shave

by Editorial
August 10, 2020
in Marketing
2 min read
Gillette launches the new Guard 3, with three blades for an improved shave
Share Share ShareShare

Mumbai: From launching the first ever Gillette Guard designed especially for Indian male consumers to shave in the sanctity of their homes at their own convenience, today Gillette announces the launch of another revolutionary product. Giving men the closest most affordable shave,Guard 3, offers a far more superior and safer shave with 3 blades at an incredibly affordable price of Rs. 60.

With a new approach to designing the razor, Gillette reinvented the innovation process, understanding the evolving needs of the Guard user, and addressing challenges to build the new Guard 3. Changing consumer trends and requirements indicate that men want shaving to be a smooth and fast process, younger men want to achieve perfection almost instantly. Riding on this wave Guard 3 comes with three blades, for a quick smooth shave,sturdy handle, enhanced comb guard feature, a lubra strip that helps to reduce nicks, cuts and irritation, while smoothly gliding over skin, besides ensuring better hygiene for the consumer.

Karthik Srivatsan

Karthik Srivatsan, Associate Director & Country Category Leader, Shave Care, Indian Sub-Continent at P&G said,“At Gillette, we will never stop innovating our products to make the shaving experience better for Indian men. The new Gillette Guard 3 is designed for the younger generation of men,it is an ideal choice, where he will take one stroke and the razor takes three. The new variation of our flagship product shows our commitment to the consumers of India which ensures that every man uses a razor that helps him look, feel and be his best.”

In line with the truly revolutionary product, the communication is devised to target the emerging young male customer segment, thus showcasing the products’ prowess and integrating consumer behaviour effectively.

Gillette’s campaign, for the launch of Guard 3, taps into an integral consumer insight – that there are  people who have an inherit sense of being one step ahead of the curve, the Guard 3 campaign is an ode to them. They are the ones who are always a step ahead be it anything their work is always, ‘Done, Dona, Done, Done’ tying it back to the quick shave the Guard 3 gives them becoming an enabler for them to move quicker.

The campaign film showcases the go-to-guy achieving tasks in mere seconds whereas his brother in the film is surprised to see, how he manages to complete his shave so soon. The protagonist then explains how he uses Gillette Guard 3, where his one stroke equals three, hence helping him accomplish his shave in a much lesser time.

Gillette Guard 3 joins the brand’s expansive product line-up of disposable and systems razors, trimmers and shaving products. The wide array of offerings aligns to the company’s commitment to manufacture the highest quality razor blades, so all men can experience their best shave at home – no matter the budget or style, skin condition or hair type.The new Guard 3 is available across all retail outlets and ecommerce platforms and is priced at INR 60 for a razor; refill cartridges can be purchased for INR 35 for one cartridge and INR 90 for three cartridges. Final pricing is at the sole discretion of the retailer.

Link to film:

 

Tags: Gillette Guard 3Karthik Srivatsan P&G

Related Posts

Actress Dia Mirza Appointed as Brand Ambassador for Lotus Organics+
Featured

Actress Dia Mirza Appointed as Brand Ambassador for Lotus Organics+

by Editorial
April 16, 2021
0

New Delhi: The premium organic beauty brand Lotus Organics+ has appointed the vivacious actress Dia Mirza as the Brand Ambassador...

Read more
McDonald’s India (West and South) announces film celebrity Rashmika Mandanna as its brand ambassador
Featured

McDonald’s India (West and South) announces film celebrity Rashmika Mandanna as its brand ambassador

by Editorial
April 16, 2021
0

Mumbai: McDonald’s India (West and South) has roped in the popular film celebrity - Rashmika Mandanna, as its brand ambassador...

Read more
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021
Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager - India, Verizon Media

Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager – India, Verizon Media

April 13, 2021
Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy - Voiro

Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy – Voiro

April 13, 2021
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021
Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

April 10, 2021
Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

April 10, 2021

Subscribe to Newsletters

Trending

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April
Featured

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

by Editorial
April 12, 2021
0

Chennai: Star Vijay is all set to air the Grand Finale of  its popular nonfiction show 'Cook with Comali Season...

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 16, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Zee Cinema to premiere ‘Rishtey: A Grand Celebration’ on 21st March

Zee Cinema to premiere ‘Rishtey: A Grand Celebration’ on 21st March

March 20, 2021
Asianet unveils special content line up for Vishu 2021

Asianet unveils special content line up for Vishu 2021

April 12, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.