Mumbai: Glad U Came, an award-winning PR and Influencer Marketing Agency, has secured the influencer marketing mandate for Scarlett Cosmetic, a premium beauty brand known for its high-performance, cruelty-free, and trend-forward makeup products. As the official influencer marketing partner, Glad U Came will oversee strategic influencer collaborations, digital amplification, and community engagement to strengthen Scarlett Cosmetic’s positioning in the beauty industry.
Scarlett Cosmetic is quickly gaining recognition for its quality formulations, bold colors, and a vision that merges glamour with self-expression. The brand’s commitment to innovation and inclusivity is reflected in its wide range of pigment-rich makeup products, designed to empower individuals to express their unique beauty.
As part of the mandate, Glad U Came will curate and execute a multi-tiered influencer marketing strategy. This will include collaborating with beauty influencers, makeup artists, lifestyle creators, and creating content-driven campaigns to boost engagement and drive consumer interest. The agency will focus on fostering impactful partnerships, executing viral digital campaigns, and positioning Scarlett Cosmetic as a go-to brand for trend-conscious beauty lovers.
On securing the mandate, Maddie Amrutkar, Founder of Glad U Came, said, “Scarlett Cosmetic is redefining beauty with its bold, high-performance makeup products that inspire creativity and confidence. Our influencer marketing strategy will focus on amplifying the brand’s presence through compelling storytelling, authentic influencer collaborations, and community-driven content. We’re excited to partner with Scarlett Cosmetic and bring its vision to life in the digital beauty space.”
