Hakuhodo, a advertising company, based in Tokyo, Japan, has acquired a majority stake in brand and entertainment agency group, MA&TH (Marching Ants & Trigger Happy) Entertainment Network, headquartered in Mumbai and led by CEO Amit Chandrra.
MA&TH has been involved in many collaborative projects with Hakuhodo Group’s martech digital agency AdGlobal 360 and activation agency PMG, both based in New Delhi, India. By welcoming MA&TH as a Group member, Hakuhodo aims to capture the growth of the Indian market and register their presence in Mumbai. Furthermore, they endeavor to continue to focus on the Indian advertising market and aim to improve their ability to solve problems for Japanese and global clients.
Amit Chandrra, Co-Founder and Chief Executive Officer of MA&TH, said: “Over the years, we have always endeavored to be ahead of the curve and Hakuhodo’s global leadership will help propel us into the next level of our journey. Hakuhodo’s approach towards business, talent, and creativity was something that really fit into our vision for growth—both for our people and our clients. Our focus will be to further consolidate our leadership position in India as well as extend our brand solutions expertise in the Asia-Pacific region.”
Dhritish Ghoshal, Co-Founder and Chief Strategy Officer of MA&TH, said: “We are delighted that MA&TH is now ready to step into an exciting phase of our growth by becoming a member of the Hakuhodo network. The access to Hakuhodo’s huge pool of resources and knowledge centers—both in India and overseas—will allow us to engage even more meaningfully with our clients and to provide world class services and solutions.”
Shuntaro Ito, Senior Corporate Officer, Hakuhodo, and President & CEO, Hakuhodo International, said: “With MA&TH joining the group, the Hakuhodo India Group will gain a presence in Mumbai, the capital of India’s advertising industry, and be able to provide more Indian clients with effective and wide-ranging marketing solutions based on Hakuhodo’s Sei-katsu-sha Insight philosophy. MA&TH, which provides unique services, will develop more comprehensive, seamless services by joining forces with AdGlobal360, which has strengths in marketing technology, and PMG, which has strengths in activation.
“Furthermore, I am confident that MA&TH will lead the growth of the Hakuhodo Group as a whole to the next level by collaborating with our offices beyond India, Japan, and Southeast Asia, especially in the entertainment business area,” he added,
