According to Motion Pictures Association (MPA) Theme Report, pay television subscription when added to the total combined global theatrical and home/mobile entertainment market, the value increased to $328.2 billion, a six percent increase compared to 2020, matching 2019’s record high.
The pay TV subscription market excluding online video subscription hit $228.5 billion globally in 2021 declining from $233.1 billion in 2020. Cable remained the largest subscription market in terms of revenue. Online video subscription became the second-largest subscription revenue market in 2021, surpassing satellite TV, resulting to $17.9 billion or 26 per cent increase.
With the pandemic curbs being raised and theatres re-opened, the global box office market was $21.3 billion in 2021 compared to 2020 i.e. up by 81 per cent but remained well below pre-pandemic levels. The international box office market, excluding the US and Canada, stood at $16.8 billion showing an increase by 76 per cent and accounted for 79 per cent of the global market.
The global total of online video subscriptions, such as Netflix or Disney+ increased by 14 per cent or 164.1 million in 2021 over 2020. This was less than the number of online video subscriptions added in 2020 which was 232.1 million. The number of cable subscriptions decreased by one percent in 2021 to 526.5 million.
In 2021, the global home/mobile entertainment market which includes content released digitally and on discs reached $78.5 billion, representing a 14% increase compared to 2020.
Pay television subscription accounted for 70 percent of the total combined theatrical, home/mobile entertainment, and pay TV market, with the digital market (22 per cent), theatrical market (six per cent), and the physical market (two per cent) making up the rest.