Godrej Capital, the financial services arm of Godrej Group, has launched its digital campaign #GrowthKiUdaan to introduce its flagship platform Godrej Capital Nirmaan, a business solution designed to provide support to micro, small, and medium-sized enterprises of India.
The film showcases two individuals looking to grow their business, and with joining Nirmaan, they have access to a host of services and partners such as DBS Bank India, Visa, Amazon, and GeM Tech Paras, among others. Nirmaan will facilitate curated offerings from 13+ partner platforms that can be availed by businesses. These partnerships will empower MSMEs with a wide range of value-added services and comprehensive support, bolstering them through their entrepreneurial journey.
Nalin Jain, Chief Marketing Officer, Godrej Capital, said “I am convinced of the expanse of support a platform like Godrej Capital Nirmaan can offer to MSMEs across India. Our digital marketing campaign comes with simple and straight messaging – get onboarded on the Nirmaan flight so you can take off on #GrowthkiUdaan. Leveraging digital marketing is the conscious and optimal approach to engaging with our valued customers, considering the prevailing digital landscape. By tailoring our communication to specific target audiences, we are utilising diverse digital channels including email, social media, web, and mobile, with the integration of BTL activations, to enhance our comprehensive digital content strategy, infuse our messaging with a personalized touch, and facilitate more direct customer connections.”
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