Mumbai: GOZOOP Group, an independent marketing group has won the digital media and community management mandate for Tourism New Zealand’s travel trade marketing activities. As part of the mandate, the agency will deliver best-in-class campaign implementation including content development and online community management for the travel trade.
Commenting on the partnership, Venessa Chen, Regional Consumer Marketing Manager, Asia, Tourism New Zealand says, “We are excited to partner with GOZOOP. Their digital and social media expertise will help Tourism New Zealand stay connected with our travel partners during this period of travel disruption, and importantly, reach out and tell our story in a way that keeps Indian travellers inspired to visit New Zealand when that’s possible.”
Commenting on the win, Samrat Bedi, CEO (India), GOZOOP Group said, “GOZOOP understands the importance of communities and the impact they have on brands. Coupled with our strength of creative communication, we are keen to work wonders within the Indian travel trade for Tourism New Zealand.”