Mumbai: In a significant move aimed at enhancing its service portfolio and accelerating growth, Gozoop, an independent marketing group, has announced a joint venture with Vicara PR, a Mumbai-based public relations firm. This strategic collaboration is set to establish a comprehensive Public Relations division within the Gozoop Group, positioning the company to better serve its clients and tap into new market opportunities.
The partnership leverages Vicara PR’s specialized expertise in public relations alongside Gozoop’s robust digital marketing capabilities. Together, they aim for an ambitious 100% growth in the next 12 months, attracting new clients and extending Gozoop’s reach into key sectors. This joint venture will empower Gozoop Group to offer specialized PR services tailored to the unique challenges and opportunities faced by modern brands.
This latest initiative is in line with Gozoop’s ongoing strategy of growth through joint ventures, mergers, and acquisitions. Since its acquisition of Red Digital in 2013, Gozoop has consistently sought to expand its capabilities. The recent establishment of GZPure, aimed at strengthening media capabilities, further underscores this commitment to growth and innovation.
Jigar Chatwani, Co-Founder, Vicara PR, expressed, “We’re excited to join forces with Gozoop Group as a creative PR division that merges our expertise. This partnership will enable us to develop innovative communication strategies that enhance brand narratives and proactively address real-time challenges. By combining Vicara PR’s strengths with Gozoop’s digital marketing prowess, we’re set to deliver impactful solutions that benefit both our organizations and our clients, driving growth and resilience in today’s competitive landscape.”
Rohan Bhansali, Co-Founder & Chairman at Gozoop Group, added “Our partnership with Vicara PR marks a significant step towards realizing our vision of building India’s own homegrown advertising network. The stellar team at Vicara brings in solid domain expertise, independent thinking and a strong alignment towards the Gozoop value system. By integrating Vicara’s PR prowess, we’ll amplify our capabilities to provide integrated solutions to our clients.”
With the new PR division, Gozoop Group and Vicara PR project a substantial revenue increase within the first year, providing innovative communication solutions that enable brands to thrive in a competitive landscape.
Gozoop’s diverse client portfolio includes renowned Indian and international brands such as OPPO, Amazon Mini, Tim Hortons, Saint Gobain, Mashreq Bank, Damac, and Oman Insurance, showcasing its capability to deliver high-impact marketing solutions across various sectors.
As Gozoop Group embarks on this new journey with Vicara PR, it is poised to redefine public relations services in the digital age, fostering mutual growth and success for both organizations.
