Mumbai: Gozoop – One of India’s leading digital-first integrated marketing companies has won the integrated creative digital mandate for Guardian GNC, the master franchise for GNC in India. GNC, headquartered in USA is a global leader in health and wellness supplements. As part of its digital duties, Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation.
Looking at Gozoop’s proven experience of building brands in the nutraceutical and health space, the mandate will focus on strengthening GNC’s digital presence and creating new avenues for consumer engagement. Through creative out-of-the-box communication strategies, Gozoop will strengthen brand awareness on digital platforms and touchpoints in a creative and innovative way.
The long term association aims to build the brand seamlessly, integrate digital presence across platforms, and establish the brand in an omnichannel manner more aggressively. A dedicated team will also work on building an influencer community for the brand.
Commenting on the association, Shadab Khan, CEO, Guardian GNC, said, “We are happy to be associated with Gozoop. It is important to have the right partners who understand and foresee the same vision. In today’s day and age, it is essential to have an integrated marketing approach towards attaining an accurate brand voice. We at GNC believe in educating and providing an all-inclusive approach to improve health and wellness. With our partnership with Gozoop we aim to build and improve the quality of life, of our consumers by spreading awareness about the right nutrition.”
Prashant Sarwade, VP Marketing, Guardian GNC, further added, “We believe Gozoop would help us bridge the gap in educating and spreading awareness about what GNC has to offer, through an integrated marketing approach. We are confident about this journey together, and hope to inspire our consumers to take a holistic approach towards health by choosing the right lifestyle and nutrition. .”
Speaking on the partnership, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said, “Great partnerships are built on the pillars of trust, respect, knowledge and the hunger to excel. We are delighted to have found a like-minded partner in GNC which shares similar values. I and my team are looking forward to helping GNC win in this new world.”
Speaking on the partnership, Amyn Ghadiali, VP – Business and Strategy, said, “Our vision, strategically and creatively, is so well aligned with GNC, that we are excited to venture upon this journey together. I believe that in the coming times a brand that sets itself apart from a creative standpoint on digital would be able to build better resonance; and that is exactly what we are gearing towards with this new partnership.”
The association between Gozoop and Guardian Healthcare, the master franchisee of GNC, has proven to be fruitful, with the recent campaign #IAmPositive gained immense popularity. Conceptualised and executed by Gozoop, and promoted through a video featuring John Abraham, the campaign encouraged people to stay optimistic while adapting to the new normal.