New Delhi: Integrated communications agency Grapes Worldwide has announced the appointment of Sanjay Kumar as Director – AI & Growth, reinforcing its focus on AI-led digital transformation and performance-driven business growth.
In his new role, Sanjay Kumar will lead the agency’s AI-powered growth initiatives with a focus on improving operational efficiency, streamlining digital workflows, and strengthening performance-led marketing capabilities across the organization.
As part of the mandate, Kumar will work on developing scalable AI-driven systems designed to reduce repetitive manual processes and enable teams to operate with greater speed, efficiency, and accuracy. His charter will include leveraging AI, automation, and data-driven decision-making across digital functions, while strengthening capabilities in SEO, SEM, website audits, workflow optimization, and AI search readiness through emerging disciplines such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Grapes Worldwide said it will continue to maintain a balanced approach where human expertise and strategic thinking remain central to creative and content-led functions.
Kumar joins the agency with over 14 years of experience across digital growth, enterprise SEO, automation, and performance marketing. Prior to joining Grapes Worldwide, he held leadership positions at agencies including Dentsu-owned Techmagnate, Intelegencia, and Unyscape, where he worked with brands such as Jio Finance, Tata Capital, Bajaj Broking, and Bajaj General Insurance.
Over the course of his career, he has built expertise in AI-powered automation, technical SEO, data-first growth strategies, and no-code and low-code workflow solutions.
Speaking on the onboarding, Sanjay Kumar, Director – AI & Growth, Grapes Worldwide, said, “The digital ecosystem is undergoing a significant shift with AI becoming an integral part of how businesses operate and scale. At Grapes Worldwide, the focus will be on building intelligent and efficient workflows that help teams reduce operational redundancies and improve the speed and impact of execution. By combining data-driven strategies with AI-powered automation, we aim to create stronger performance outcomes for brands while continuing to ensure that human expertise and creativity remain at the core of decision-making.”
