Blintn, a South Korea-based B2B content database for the media industry, has appointed Gregory Ho as Senior Advisor to its Chief Executive, Peter Choe.
A media veteran and former Chief Communications and Marketing executive at Warner Bros. Discovery in Asia Pacific, Ho joins Blintn’s Board of Advisors, effective immediately. In this new role, he supports Choe specifically in areas of strategic business development, branding, marketing and communications. He is based in Singapore.
“At a time of rapid growth for the company, I’m honoured and delighted to welcome Greg to our Board of Advisors. With his extensive network and deep experience across virtually every aspect of the video industry, he will provide invaluable insights and strategic counsel,” said, Peter Choe, CEO, Blintn.
“The search for the next big hit is a never-ending quest and Blintn’s ambition to be the leading free-to-use platform serves a critical industry need at the very top of the funnel. I look forward to working closely with Peter as he seeks to simplify how we discover new content and story ideas,” said, Gregory Ho, Snr. Adviser, Blintn.
The company also operates a content investment arm, Blintn+ which invests in select projects across Asia. Last year it added a slate of Korean drama series from highly acclaimed producers with production scheduled to commence in 2023.
Ho added, “The exciting slate of Korean shows that Blintn+ has identified and chosen to invest in reflects a continued confidence in premium stories. High-production quality from proven Korean producers is something that will always be in demand”.
Ho spent 9 years with Warner Bros. Discovery in Hong Kong and Singapore in a corporate capacity, as well as on brands such as CNN, Cartoon Network and HBO. He also had a long spell with Sony Pictures – which included senior roles overseeing marketing, communications, sales and operations for its networks in Asia. He began his career with positions at CNBC and Mediacorp Singapore.