Mumbai: The United Nations Children’s Fund (UNICEF) works tirelessly to ensure that every child can survive and thrive in more than 190 countries and territories.
In keeping with this spirit, Grey group, in its centennial year, is joining forces with UNICEF to improve the lives of children around the world. Not just celebrating its past 100 years but also reaffirming itself to the next 100.
Together, they created the Global Kids Council- a one of its kind Creative Council for the children, by the children, of the children.
The Global Kids Council is made up of young people from India, the US, Brazil, The Netherlands, South Africa and Turkey– who will teach the children of the world about their rights. Together, Grey and UNICEF trained the Council in the fundamentals of marketing, and offer them knowledge and resources to create meaningful change and rally around causes that relate to their homelands, in preparation for World Children’s Day on November 20, 2017.
Speaking about this initiative, Arun Raman – National Planning Director, Grey group India, and mentor to Raseel Arora, the 14 year old young girl from Delhi) said, “The Power to shape the future of the world rests in the hands of the future citizens of our world. We believe, that society will not change unless parents, communities and society feel pride in the achievements of the girl child. UNICEF, Raseel and Grey believe that India will develop only when we develop our gender parity scores”
Grey India has launched an innovative activation idea called India ka Scoreboard. Inspired by the game of cricket, this idea has been conceived as a showcase of achievements by the girls of India that makes her parents, her neighborhood, her society and her nation truly proud.
Varun Goswami, Executive Creative Director at Grey group India said “India Ka Scoreboard has the potential to become the first, second and third umpire to girls performing across the country. Highlighting their achievements and success rates, applauding their stance in any situation and cheering their drive and perseverance.”
At the launch of this initiative, Sachin Tendulkar (also the UNICEF Goodwill Ambassador) commented, “When this scoreboard will look healthy, we can confidently say India is winning.”