Gritzo, a brand of Healthkart and the first of its kind brand in the personalized nutrition drink for children, today unveiled a digital film featuring Farah Khan, who is a doting mother to triplets. The digital film will be amplified across multiple digital touchpoints including Instagram, Facebook and YouTube.
The video features ‘Farah Khan’ alongside one of her teenage girls Anya. Farah, who is a renowned actor, director, and choreographer, is seen in the film as an avatar of a conscious mother who brings alive the brand’s core proposition – that it’s the mother who is the sole creator for her children’s healthy lives. A mother is the one who is always well informed of the nutritional value of foods and thus ensures that her children adopt healthier choices without any compromise. Conceptualized and executed internally by the team, Farah Khan in the film highlights how mothers are constantly fighting a battle with the world to ensure they feed their children with the right nutrition.
On her association with Gritzo, Farah Khan expressed, “Being a mother of three children, I have realized that all of my children have totally different nutritional requirements to support their growing needs. Children’s dietary demands vary depending on their physiology, level of activity, habits, interests, and other things. Thus, with Gritzo’s SuperMilk, the journey has been simple. The SuperMilk combines the best of science and nature, and it is power-packed with all of the essential macro- and micronutrients that the body requires. With an AI-based tool on their website that offers a tailored Gritzo SuperMilk based on a child’s specific needs and goals, Gritzo has made it possible”.
Speaking about the association and the unveiling of the digital film, Subhadeep Dasgupta, Brand Head at Gritzo commented, “We are thrilled to have Farah Khan on board with us and join us in the journey of personalizing nutrition for children. With the ability to provide essential nourishment at every stage of the child’s growth, Gritzo has become the most dependable companion for all parents in their journey of raising their children. We would like to thank Farah Khan for having faith in our product and thus coming on board for this digital film.”
This is a universally acknowledged fact that every mom is a creator in their children’s life who makes the best choice in health and career. Gritzo offers personalized nutrition according to age, gender and health goals. For instance, apart from catering to other age groups, Gritzo also provides the personalized “Super Milk” to cater to the age group of 8 to 12 years old because it recognises that this is the period when the largest amount of brain growth occurs. Today, more than 50,000 moms trust Gritzo, and as for customer loyalty, Gritzo has gained the trust of nearly 50% of its consumers who make frequent purchases.