New Delhi : GROHE, the global frontrunner in premium sanitary fittings has appointed MASH Advertising as its preferred creative agency in India. Chosen to lead its advertising mandate, MASH will be responsible for creating communications programmes for the new product launches that the company plans in the domestic market. GROHE clearly dominates the premium and super premium bath fittings segment in India and is fast expanding its repute for cutting edge technology and sensational design philosophies through its path breaking products.
Renu Misra, Managing Director GROHE India said “We are on a very rapid growth trajectory. And we required the right partners in the areas of communication for driving this growth engine. We are excited to have Percept on board and are confident that their innovative strategic and creative inputs will create the right buzz that Brand GROHE needs today.”
Amitabha Lahiri, CEO of MASH seemed visibly overjoyed while saying, “GROHE has earned the distinction of creating a recipe of quality and design excellence with ingredients like craftsmanship, precision, materials, technology & innovation. And India as a market today has an insatiable appetite for such luxurious offerings. We are clearly honoured with this mandate.”
MASH, a subsidiary of Percept/H, is an advertising agency from the Percept Group, servicing Indian and multi-national brands across India. The agency has the participation of the Percept Group – India’s leading entertainment, media and communications group & Hakuhodo of Japan -Japan’s second largest advertising agency, ranked eighth worldwide.