New Delhi: e-Genie, the self-serve omni-channel media optimiser from Hakuhodo Data Labs, has unveiled its AI Agentic Flows, an industry-first innovation designed to transform how brands plan, optimise, and scale their marketplace and quick commerce investments.
The new feature integrates automation with intelligence, enabling marketers to dynamically reallocate budgets, auto-tune bids, pause under-performing SKUs, and amplify visibility where sales and reviews data indicate higher conversion potential. This results in improved ROI, reduced manual interventions, and smarter, faster decision-making across platforms.
e-Genie already provides three times more features than native platforms, including bulk actions, day-part bidding, digital shelf intelligence, and real-time dashboards. With the addition of AI Agentic Flows, the platform strengthens its leadership in Media Automation Management, targeting over 15% performance improvement and a 30% reduction in manual reporting for partner brands.
Shweta Sharma, CEO, Hakuhodo Data Labs India, said, “With e-Genie’s AI Agentic Flows, we are setting a new benchmark for media efficiency. Brands are under constant pressure to make every rupee work harder, especially in fast-moving marketplaces and quick commerce. By marrying automation with intelligence, we are giving marketers the power to optimise in real time, focus on strategy, and most importantly, unlock growth without being buried in operational tasks.”
Kosuke Kataoka, Managing Director, Hakuhodo India and Regional COO, India/MEA, Hakuhodo International, added, “AI Agentic Flows reflects Hakuhodo’s commitment to reimagining the future of media. Markets across Asia, especially India, are mobile-first and commerce-driven, demanding solutions that are agile, scalable, and ROI-focused. With e-Genie, we are uniting data, creativity, and AI to help brands succeed in the most competitive environments.”
