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Home Advertising

Happy mcgarrybowen bags creative mandate for Wildcraft

by Editorial
October 24, 2017
in Advertising, Featured
1 min read
Happy mcgarrybowen bags creative mandate for Wildcraft

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Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for the outdoor and adventure product company, Wildcraft. The mandate was won post a multi-agency pitch.

Kartik Iyer
Kartik Iyer

The agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen has already released the AW ’17 campaign for Wildcraft and looks forward to partner with them for their aggressive growth plans in the future.

Gaurav Dublish
Gaurav Dublish

Commenting on the partnership, Kartik Iyer, CEO, Happy mcgarrybowen says, “Wildcraft has a certain raw power to it as an indigenous adventure brand. It is something we have been excited by since the first time we met the founders. The market is huge and the canvas is wild. I am certain it is going to be an absolute pleasure creating for Wildcraft.”

Siddharth Sood
Siddharth Sood

Siddharth Sood and Gaurav Dublish, Co-founders, Wildcraft, said in a joint statement, “In a short span of a decade, people know Wildcraft as the pioneer and leader in outdoor gear and adventure equipment. What we need now is to establish the brand Wildcraft. With Happy mcgarrybowen’s young and passionate team, we are certain that their strategy-driven creative approach will help propel the brand and aid it to moving into its next orbit.”

Tags: adventure product companycreative agencycreative partner for the outdoorDentsu Aegis NetworkHappy mcgarrybowenWildcraft

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