Hyundai Motor India (HMIL), a smart mobility solutions provider, today announced cricketer Hardik Pandya as its brand ambassador for Hyundai EXTER.
Speaking on the announcement, Tarun Garg, COO, Hyundai Motor India, said, “Hyundai EXTER is an extraordinary SUV, it is entering the Indian market at time when style needs to be matched by substance, when value goes hand in hand with performance, thus giving consumers much more than they desire. To epitomize this symbolic image of Hyundai EXTER, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history of the sport of cricket. Based on his great performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai EXTER to Gen MZ audiences.”
Commenting on the occasion, Hardik Pandya, said, “I am really excited to partner with Hyundai for their new and highly anticipated SUV – the Hyundai EXTER. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with the Hyundai EXTER.”
An official statement from Hyundai on the appointment read, “Given his considerable fan following and iconic stature as a sportsperson, Pandya is the ideal fit to lead the brand campaign for Hyundai EXTER – an SUV designed to appeal to the newer generations looking to explore the world outside.”
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