MUMBAI: Harvest Gold, Delhi NCR’s bread brand has announced a new campaign that applauds and celebrates everyday smart choices. With a focus on ‘Aapke breakfast ki smart choice’ the new film underlines a simple yet powerful insight — every time you make a smart choice, the world takes notice. Whether it’s a thoughtful decision or a healthy habit, people appreciate and applaud it.
In the same spirit, choosing Harvest Gold 100% Atta bread for breakfast is a smart choice worth celebrating. Made with zero maida (refined wheat flour) and no palm oil and packed with 30% of daily fibre in four slices, it’s the smart way to start your day.
Because when you begin your morning with the right choice, you set the tone for the rest of the day — and that’s something everyone can appreciate.
Harvest Gold range of 100% Atta Bread, 100% Whole Wheat bread & Multigrain bread will aim to continue to offer consumers a convenient, wholesome & high fibre breakfast option, thereby keeping your tummy happy.
Set around 9 am, with breakfast decisions in focus, the ad film follows a woman buying Harvest Gold 100% Atta Bread and being applauded by her neighbours—including yoga enthusiasts in the park, a mom child duo at the vegetable shop and school parents, recognising her smart breakfast choice. Their spontaneous reaction reflects admiration for the smart breakfast decision she’s made. Because when you begin your morning with the right choice, you set the tone for the rest of the day — and that’s something everyone can appreciate.
In a twist, Harvest Gold has also partnered with Zepto to bring this celebration to life. Now, when consumers choose any of Harvest Gold’s high-fibre breads — 100% Atta, 100% Whole Wheat or Multigrain — on the Zepto app, they’re greeted with a cheerful clap sound and a “Smart Choice” pop-up.
Talking about the new campaign, Vikran Sabherwal, Senior Director & Head of Marketing, Bimbo Bakeries India, said, “With this campaign, we wanted to go beyond the nutritional message and celebrate the emotional satisfaction of making a good choice. We remain committed to making delicious smart breakfast options easily accessible to our consumers because when you start your day with something that’s genuinely good for you, it deserves a round of applause. Harvest Gold’s 100 %
Atta Bread is a convenient, versatile smart breakfast choice that will help consumers meet a significant portion of their daily fibre needs.”
Harvest Gold DVC link: https://www.youtube.com/watch?v=DuXy9RyYWiY
