Gurugram: Hashtag Orange, a 360° integrated marketing agency, has announced a strategic partnership with Sai International Pet Products Pvt. Ltd. (SIPP) to manage and amplify the presence of JerHigh, a pet food brand from Charoen Pokphand Foods, in India. The collaboration aims to raise awareness and influence consumer behavior, positioning JerHigh as a thoughtful, quality choice for pet owners across the country.
JerHigh, renowned for its high-quality pet treats and embodying the philosophy “Feed me with love,” has established itself as a leading brand in India’s growing pet care market. Through this partnership, Hashtag Orange will spearhead a comprehensive marketing strategy designed to shift how pet owners perceive pet treats — from impulse buys to planned purchases, much like pet food.
The agency’s mandate includes a full spectrum of marketing services such as social media management, creative development, retail activations, print advertising, performance marketing, website development, and SEO. Hashtag Orange’s holistic approach is aimed at building JerHigh’s brand equity and fostering a deeper emotional connection with pet owners, ensuring the brand stands out in India’s competitive pet care market.
Mukesh Vij, Founder of Hashtag Orange, shared his enthusiasm about the new partnership, saying, “We are excited to collaborate with JerHigh and SIPP. Their unwavering commitment to providing top-quality treats resonates with our values. Our focus will be on educating pet owners about the importance of incorporating nutritious, premium treats into their pets’ diets while shifting consumer perceptions of pet treats as planned, thoughtful purchases.”
Pankaj Khatri, Founder of Sai International Pet Products Pvt. Ltd., added, “Partnering with Hashtag Orange is an important milestone in our journey to grow JerHigh in India. Their expertise in delivering impactful, integrated marketing strategies will help us achieve our goal of positioning JerHigh as the premium choice for pet owners. Together, we aim to create meaningful consumer education around the importance of choosing quality treats that contribute to the health and well-being of pets.”
The partnership comes at a time when the Indian pet care market is experiencing significant growth, with increasing pet ownership and a rising demand for premium, health-conscious products. Hashtag Orange’s strategy will help JerHigh leverage this growth by fostering a deeper connection with Indian pet owners and enhancing its visibility in both online and offline channels.
