Light Up Beauty, a skin care brand launched in 2020 has partnered with Hashtag Orange to manage its digital services. While announcing the addition of one more beauty brand to its portfolio, the agency reported that it will be tasked with the responsibility of Website Management, SEO and Media. Light Up Beauty is a Superfood inspired Smart Skincare brand which aims at delivering Dermatologically Approved, toxin free formulations at an affordable pricing that promote a sustainable radiance. This PETA Certified brand aspires for it’s customers to flaunt their natural complexion and bid farewell to filters and heavy layers of makeup.
Speaking about the association, Ms. Meenakshi Ganesh, Founder of Light Up Beauty, said “We are happy to have Hashtag Orange as our new digital partner. The ever-evolving technology and strategic capabilities of the agency blend in perfectly with our motto to offer the best skin care solutions to digital audience. Through this collaboration, we envision Light Up Beauty to become a preferred skincare brand for Indians.
Throwing light on gaining the account, Rishi Raj, Head- Client Servicing, Hashtag Orange stated, “We are excited to be a part of the digital journey of Light Up Beauty and extend our technology & media solutions to deliver on their short term and long term business goals and establish them in the category as a strong skin care brand”.
Ankush Vij, Head-Media, Hashtag Orange, says, “We are extremely delighted to partner with Light Up Beauty. While a lot of brands have entered into this business, our aim is to build a niche for them in this highly competitive and fast growing category. With our in depth experience working with other brands in this category, we are ready to grow the Light Up Beauty’s success exponentially.”